Prince George’s Community College, is a small, diverse school just outside the beltway of our nation’s capital. They wanted a striking campaign to reflect the activism, agency, and equity at the center of their curriculum and the dynamic culture of their student population.

Collaborating with a senior art director, I co-led a complete reimagining of the college’s recruitment assets. We focused on dynamic imagery and design to bring to life the possibility and path forward provided by the school. I worked closely with key stakeholders at the college to revise the copy and content to be clear, simple, and memorable.

The initial contract was a redesign of the viewbook, but after the first round of concepts and copy were presented, PGCC expanded the scope to include their booth tabletop displays, stand-up banners, and additional promotional items. I presented the initial concepts and lead each round of review and revision.