Coming out of the pandemic, doom fatigue was at an all time high. To combat this rampant feeling and encourage folks to get their flu shot, we envisioned a campaign focused on all the positive, fun things people can do when they don’t have the flu.

We intentionally avoided vaccine clichés and designed the “No Flu Crew” - a group of inclusive characters inspired by 70s cartoons and PSAs - to show the benefits of getting the flu shot and joining the crew.