Miracles for Kids supports families with critically-ill children so they can focus on fighting for their child’s life

Our team created a new sub-brand for Miracles for Kids, modeled on a giving-circle, called 360º Miracle. Based on audience insights, we envisioned the campaign as an aspirational, high-concept lifestyle brand and magazine. We launched this campaign in February 2020 and were able to quickly pivot and update assets so they were able to use this new sub-brand to meet fundraising goals even during Covid.