Campaign concepts
Creating a new concept for a client is a thrilling process, but it can also be a little nerve-racking. After all, they’re trusting you with their brand’s legacy. It’s a dance. A balancing act. An opportunity to pay homage to the past while gazing firmly into the future.
Pelco, a security and surveillance company, was looking to refresh their brand
The following concepts were created to make an immediate impact in an industry that often plays it safe. While Covid placed this project on hold, Pelco adopted copy I proposed in one of the concepts as their brand’s About Us tagline: Put your business in focus.
All fire. No smoke.
The California Department of Public Health was seeking a new platform to educate and engage young people about the consequences of cannabis use. We envisioned a positive, affirmative campaign focused on the dreams, hopes, and passions of California’s youth.
HID Global is a worldwide leader in access technology
We provided them with striking concepts to position their brand as the leader, and legendary hero, in their market — transcending the industry trend of product close-ups and fact sheets. We crafted foundational, mythological stories about their brand and the real-life value of their products.
Prince George’s Community College
PGCC, is a small, diverse community college just outside the beltway of our nation’s capital. They wanted a striking campaign to reflect the activism, agency and equity at the center of their curriculum and the heart of their student population.
