World wide experience for a global leader
Balt is an international medical device company and premier neurovascular platform. They introduced one of the first neurovascular intervention devices in 1977 and now offer the world’s broadest portfolio of neurointerventional medical devices.
They wanted a unified voice and brand expression to connect with neurologists and neurosurgeons, investors, media, and prospective employees. Working with an art director, we crafted a website experience to showcase their values, products, and innovations.
Copy
Until 2021, Balt used separate websites for its distinct audiences. I partnered with key stakeholders at Balt to develop an evolved messaging strategy and brand voice to serve all audiences in one page. We simplified their story and repositioned them in their rightful place as global pioneers.
Using wire frames, UX copy, brand copy, design, and many rounds of revision, we shaped the messaging and branding to re-launch Balt with a unified web experience. We also included value messaging to connect with scientists, physicians, and investors as Balt explores a potential IPO for their next phase of growth.